Phenomenology of my Digital Double

A presentation of Guus’s work centered on the concept of avatars as bridges to alternate realities and personas. These digital surrogates transcend the physical and psychological confines of daily life while maintaining a connection to our core selves. Embracing these identities invites a profound examination of existence and the elasticity of identity. Avatars not only reflect our persona but also push us to confront the fluidity of our self-image, blurring the lines between self and other.

This confluence of identities presents an intriguing paradox. As we navigate these new personas, we are prompted to reflect on our core values, beliefs, and perspectives. Engaging with avatars, we encounter the notion of a fluid self, shaped by a myriad of influences.

Avatars, echoing Haraway's cyborg concept, raise questions about our societal frameworks. They challenge us to consider whether societal norms nurture or stifle our understanding and expression of our multifaceted identities.

Guus Vandeweerd completed his master's degree in graphic design at PXL-MAD School of Arts in 2023. During his studies, he focused on digital identity, particularly avatars, exploring the complexities and implications of how we represent ourselves in the digital realm. In addition to his academic work, Guus broadened his knowledge and skills through an internship at Artificial Intelligems, where he continues to actively participate in collaborative projects with the collective and other talented individuals. Currently, Guus is involved in various graphic design projects and continues his research on digital identity at PXL-MAD School of Arts and Corda Campus, working closely with Dr. Prof. Ine Vanoeveren to go deeper into the impact of digital identity on our lives.

website: guusvandeweerd.com
Instagram: instagram.com/guus.null

Collaborators:
Anneleen Swillen:artificialintelligems.com
Ine Vanoeveren: inevanoeveren.com/Site/wordpress

Images by: Guus Vandeweerd